Newsroom Archive


Siegel+Gale CEO Alan Siegel Joins John Jay College Foundation Board

New York, NY – November 16, 2009 – John Jay College of Criminal Justice today announced the appointment of Alan Siegel to the John Jay College Foundation Board. Mr. Siegel is Founder and CEO of Siegel+Gale, one of the world’s premier strategic branding companies.


“Over its 40-year history, Siegel+Gale, led by Alan Siegel, has demonstrated that successful brands live or die through the customer experience they deliver, and that this extends far beyond advertising or communications,” says Jeremy Travis, President of John Jay College. “Alan’s genius is his ability to distill the essence of an organization into its own distinctive ‘voice’ that then translates into every medium – powerfully, clearly and simply. This skill has never been more needed than it is today. His wealth of knowledge and expertise will be invaluable as we develop our strategic plan for the future growth of John Jay.”


Alan Siegel is a founder of the Plain Language movement. Siegel+Gale’s “Simple is Smart” philosophy has applied the art and science of simplicity to create programs that have helped many of the world’s best-known organizations excel.


“John Jay is an impressive institution that has enormous appeal to young people who want to build careers as public servants in Justice and Social Services. Jeremy Travis has grown the college to an impressive stature, and there is no stopping him. I very much look forward to supporting and helping to accelerate the College’s upward trajectory,” says Mr. Siegel.


As consultant, teacher, and commentator, Mr. Siegel’s influence extends to creating strategic branding programs for organizations such as 3M, American Express, AARP, the National Basketball Association, Caterpillar, The Girl Scouts, Xerox, CBS, Phoenix House, and The Legal Aid Society. He also serves on the boards of numerous business and cultural organizations, including the Museum of Arts and Design, the Authors Guild Foundation, Hamptons International Film Festival, Turnaround for Children, Business for Diplomatic Action, Lapham’s Quarterly, and the American Theater Wing, where he is a TONY Awards voter.


He is the author of an extensive series of personal guides for The Wall Street Journal, including the bestseller, The Wall Street Journal Guide to Understanding Money and Markets (Lightbulb Press), as well as Writing Contracts in Plain English (West Publishing) and Simplified Consumer Credit Forms (Warren Gorham & Lamont). One of the world’s foremost collectors of fine photographs, he is also the author of One Man’s Eye: Photographs from the Alan Siegel Collection, which was published by Harry N. Abrams in October 2000, and Step Right This Way: The Photographs of Edward J. Kelty, published by Barnes & Noble in October 2002.


In December 2006, Jorge Pinto Books published Alan Siegel on Branding and Clear Communications by Louis J. Slovinsky as part of its Working Biographies series.


A graduate of Cornell University’s School of Industrial and Labor Relations, Mr. Siegel also attended New York University Law School, the School of Visual Arts and Alexei Brodovich’s Design Laboratory.



About John Jay College of Criminal Justice

An international leader in educating for justice, John Jay College of Criminal Justice of The City University of New York offers a rich liberal arts and professional studies curriculum to upwards of 15,000 undergraduate and graduate students from more than 135 nations. In teaching, scholarship and research, the College approaches justice as an applied art and science in service to society and as an ongoing conversation about fundamental human desires for fairness, equality and the rule of law. For more information, visit



About Siegel+Gale

Siegel+Gale ( is one of the world’s premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.


Siegel+Gale is part of the Omnicom Group Inc. (, a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.