Newsroom Archive


John Jay College Trustee Alan Siegel Featured in The New York Times

Alan Siegel, a member of the John Jay College Foundation Board of Trustees, is featured in a New York Times article titled “Longtime Brand Consultant Sheds the Label of Retiree.” In the article, Mr. Siegel announces the launch of Siegelvision, his new agency specializing in brand and corporate identity consulting for nonprofit organizations, educational institutions and foundations.

To read the article, click here.

Mr. Siegel has become one of the best-known figures in the branding business while building a leading brand consultancy, Siegel+Gale, devoted to positioning global companies for competitive success. He is one of the first graduates of the Management Training Program at Batten, Barton, Durstine & Osborn, a leading advertising agency. Mr. Siegel helped establish the Communications Design Center, which handled corporate identity, packaging, and sales promotion projects. A graduate of Cornell University's School of Industrial and Labor Relations, Mr. Siegel also attended New York University Law School, the School of Visual Arts, and Alexei Brodovich's Design Laboratory. Currently, he serves on the Boards of the Museum of Arts and Design, the American Theater Wing, The Authors Guild Foundation, Inc., the Nathaniel Wharton Foundation at Columbia Presbyterian Hospital, Business for Diplomatic Action, Aperture Foundation and John Jay College of Criminal Justice.